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Yahoo Publishers Network
Yahoo! Publisher Network (or YPN for short) is Yahoo’s response to Google AdSense. In effect, YPN works almost exactly like AdSense insert a piece of JavaScript code into your site pages, and then wait for the YPN bot to crawl your site and pretty soon you have contextually relevant ads being displayed on your site.
YPN is still in beta, and in terms of features, it shows as there are several features available in AdSense that seem to be missing in YPN (lesser ad format options, clunkier code generation, limited color palette options, a limit of 50 ad channels). However, YPN trumps AdSense with one feature that webmasters have been clamoring for ever since Google launched AdSense - the ability to transfer funds from YPN to Yahoo Search Marketing (YSM), provided that you use the same login/email information on both accounts. This is huge in terms of attracting webmasters, but since YSM is still a few steps behind AdWords in popularity,
Yahoo will need to do more to attract AdSense users.
My own tests coincide with what other search marketing experts have said about “Yahoo’s AdSense” results are too varied to determine which service delivers better ads or better CTR/CPM. If you want to switch over to YPN just because you want to increase your site revenues, I’d suggest that you test it out on a small section of your site first.
Both YPN and AdSense have comparable ad relevancy and average earnings per click. This means that at least for now, your choice between the two might be based on something as simple as a preference for either search engine (or if you are actively involved in PPC advertising using YSM).
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